Mobile App Development

Native App Vs Hybrid App – Which One To Choose?

The use of smartphones and mobile devices to access the web, buy online and interact with others has gone up exponentially in recent times. For any company in any segment, it is a given that they must have an app. However, it takes time to develop apps, sometimes as much as six months and a company could lose out to the competition if it waits for a full-fledged native app for iOs, Windows or Android platforms. They take a shortcut and opt for hybrid apps.

Hybrid and native apps

Hybrid apps may be defined as websites that have been redesigned to function like a native app. Whereas native apps need to be downloaded and installed, hybrid apps use HTML5 and JavaScript and a user does not need to download it. The browser is the platform for functionality. Native apps are built from the ground up on Java and SDKs for Android native app development or Objective-C and Swift tools for the iOS platforms. Native apps, if done right, take advantage of the device functionalities like camera, microphone, GPS and other sensors to offer a more personalized, focused and targeted experience to users. It also allows tracking. Customized mobile app development for the Android or iOS also allows a seamless app that feels just right on that specific platform and enhances usability. Even newbies can learn and use the native app with ease and they are more likely to derive greater satisfaction. Hybrid app development focuses on using the web browser to deliver functionality to the user and it may be more complicated or lack certain features. Clearly, the first choice should be native apps but given the time and expense is it the best under the circumstances?

Priority

The first priority for a company, whether it is offering BI Solutions, online ecommerce, finance, social networking or any other, is to get to the customer, engage and retain him. If time is short then it is recommended that companies first engage specialists for hybrid app development and streamline existing websites to offer a near app like experience on iOS and Android. Such hybrid apps can be launched quickly and help retain a customer. It must be kept in mind that hybrid apps call for data from the server and if traffic is high and bandwidth is low then such apps may load slowly and cause dissatisfaction. The hybrid app may offer a compromise but it does help to reach out to customers while the company also goes in for native app development for iOS and Android. This arrangement could be the best compromise and well worth the extra cost of hybrid app followed by native app. Why spend more money on native mobile app development?

Choose native apps

One of the simplest reasons is that almost all companies are offering native apps and one must follow suit. Native apps developed by experts in native app development offer unprecedented ease of use, fast loading on any mobile device, reliability, security and superior performance. While all these features are important, the user experience counts for a lot too if one wishes that the user keeps the app on his phone and continues to make use of it. Survey shows that 50% of respondents emphasized mobile app performance and performance can only be realized when the app is native.

One might argue that if a hybrid app does not offer extreme ease of use and lacks features of a native app why bother with it all and why not wait a little while longer and launch a full featured, easy to use and better built native app from professional native app development companies? This argument too holds water and it is all up to a company to decide whether it should get to market first and keep customers engaged with a hybrid app (with the risk of dissatisfaction) or if it can afford to wait longer. However, these days, experts in mobile app development can rush through native app development with speed so this should not be much of a problem when it comes to deciding between native and hybrid apps. Ecosmob is one such mobile app development company that offers speed of execution and faultless performance with the accent on great user experience in native apps.

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